Investigating Employee
Retention Challenges
A Case Study of ABC Tech Solutions Ltd.
- By Harshal More, Jyoti Budhawant, Vinit Yadav and Yash Doshi
Introduction & Background
Employee retention is a critical challenge in the IT services sector. High demand for skilled professionals leads to increased
attrition, driving up recruitment and training costs, while negatively impacting productivity, client satisfaction, and
organizational reputation.
ABC Tech Solutions Ltd., a firm of approximately 3,000 employees, faces an alarming 30% attrition rate—double its
historical average.
The Problem: Financial Incentives Alone Are Insufficient
Despite interventions like salary hikes and retention bonuses, turnover continues to rise. Exit
interviews reveal a multi-faceted problem that extends beyond compensation:
• Better salary packages in competing firms
• Lack of clear career growth opportunities
• Dissatisfaction with management practices
This indicates deeper organizational and cultural issues require attention
• High workload and burnout
Our Study: Identifying Key Attrition Drivers
Our research aims to pinpoint the fundamental causes of attrition and propose evidence-based retention strategies
specifically tailored for ABC Tech.
1
Identify Primary Factors
Pinpoint main drivers of employee attrition at ABC
Tech.
2
Assess Factor Importance
Evaluate the impact of monetary vs. non-monetary
factors.
3
Examine Mediating Factors
Investigate job satisfaction and engagement in the
attrition process.
4
Recommend Actionable Strategies
Propose strategies to reduce attrition and
strengthen employer brand.
Research Design & Methodology
We adopt a mixed-method approach, blending exploratory and descriptive applied research.
Approach
• Deductive: Testing pre-defined hypotheses (e.g.,
workload negatively affects retention).
• Inductive: Discovering new, firm-specific insights
through qualitative data.
Sampling Design
• Population: 3,000 employees
• Sample: Stratified random sampling
• Sample Size: Approximately 300 employees
Data Collection Methods
Our methodology combines both primary and secondary data sources for a comprehensive analysis.
Employee Survey
Structured questionnaire with Likert-scale items.
Focus Groups
Discussions with employees across various departments.
Exit Interview Analysis
Coding of transcripts from the past 12 months.
HR Records & Industry Reports
Attrition and performance data; IT attrition benchmarks.
Data Analysis: Uncovering Insights
Quantitative Analysis
• Descriptive statistics
• Correlation and regression analysis
• Hypothesis testing
• Tools: SPSS, Excel
Qualitative Analysis
• Thematic analysis of focus group discussions and interviews
• Tools: NVivo, manual coding
Expected Outcomes & Deliverables
Our study will provide ABC Tech with concrete, actionable results.
Attrition Drivers Report
Ranked list of top 3-5 factors
influencing turnover.
Retention Strategy
Framework
Focused on career development,
workload management, and
leadership initiatives.
Action Plan for HR
Practical recommendations with
timelines, KPIs, and monitoring
mechanisms.
Impact Forecast: A Clear Path to Retention
We project a significant reduction in attrition, aiming to restore ABC Tech's turnover rate to its historical average.
30%
Current Attrition Rate
15%
Target Attrition Rate
12-18
Months to Achieve Target
This reduction will lead to substantial savings and improved organizational stability.
Significance of the Study
This study will empower ABC Tech Solutions to:
• Understand why current interventions are ineffective.
• Build a comprehensive retention model balancing monetary
and non-monetary factors.
• Strengthen its employer brand and competitiveness.
• Provide leadership with actionable insights backed by data
and employee voices.
